This article in Esquire titled "Milkenize Me" is based on men's generally bad eating habits. The author, Cal Fussman, hopes to influence his readers to eat healthier by explaining his own mistakes and those of his parents. He uses Michael Milken as an aid for his health-conscious cause since his name is already so familiar and appeals to the business world.
The article is chronologically structured around the major events in Fussman's life and includes his choice of foods during these selected time periods. At first he is disappointed in the photo hanging on his wall which is a visual aid suggesting obesity. He tells how his mother has presently been diagnosed with cancer, a disease which Milken (the author's main inspiration) overcame. He also informs his readers of his father's poor eating habits--
"If you gave me a choice between living a few more years or eating good steaks, I say: Give me the steaks." (Esquire 100)
The tone the author displays is serious, vital, and straightforward. Eating healthy can potentially save your life, and your health is obviously nothing with which to play around. Fussman is attempting to tell his audience that getting in shape is possible. Since he's giving his own personal account, more of the audience can relate. He starts out the article saying he never believed in diets. The Buddy Diet failed him miserably, so he gave up all hope until the esteemed health nut Michael Milken told him that he can still eat what he wants--
"I've found that through creativity, I'm able to eat almost anything I desire." (Esquire 97)
What Milken meant by this was any foods a person longs for can be mimicked with a more nutritional but tantalizing alternative which will in turn enhance the body's immune system.
Words of diction such as fat, belly, Hagen Daas, and cancer offer a negative connotation while fruits, vegetables, exercise, and diet suggest the opposite. The voice Fussman is trying to get across is a healthier lifestyle is feasible for anybody willing to make the jump. You don't have to try painstaking diets or meticulously keep count of tiny, useless weight loss pills. It's just a matter of altering the dishes you desire all the while keeping the tastes you love.
Food is something every human being can relate to, so this article immediately grabs most readers' attention. It certainly caught my eye.